JGH cms system

ID&B is an associate of The Ludic Group LLP
www.ludicgroup.com

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Brand Strategy

One of our key focus areas is the definition, positioning and identity creation of brands. We develop this information and we use it to integrate business objective into strategic design of identity, communications, packaging and visual branding systems.

Brand strategy
Brand audits
Industry trends & consumer need state analysis
Competitor & operating environment analysis
Brand DNA development
Stakeholder segmentation
Mission, vision & values
Internal brand and culture alignment
Pay-off line & positioning statement

Design strategy
Brand Profile ©: ID&B model of identity definition
Brand architecture
Information hierarchies
Visual communication segmentation (informative, persuasive)
Visual messaging across audience groups
Aligning visual communications to brand strategy
Brand directorship

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Brand Strategy

The Presidency, Republic of South Africa

As brand strategy partner of the O.S.C. Consortium, ID&B was invited to architect, direct and present the brand strategy commissioned by The Presidency. The Presidency is the apex of the system of government in the Republic of South Africa situated in the Union Buildings, Pretoria, and in Tuynhuys, Cape Town.

National 2D and 3D brand audit
Drafting of research and interview model
Internal and external stakeholder interviews
Compilation of research report
Analsyis & recommendations
Brand positioning methodology development
Creative concept development

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Brand Strategy

The Presidency, Republic of South Africa

Brand concept model developed for the positioning of the Presidential brand. The concept is based on co-creation, mass collaboration and crowdsourcing: the engagement of nationwide citizen networks.

Model
Mass collaboration and co-creation are forms of collective action that occur when large numbers of people work independently on a single project, often modular in nature. The purpose of the model was to unify greater South Africa in the creation of the visual language for the Presidential brand.

The objective was to shorten path-length between individual and State while harnessing South Africa´s vibrant creativity and spirit of Ubuntu in the quest for Batho Pele: a better life for all South Africans by putting people first.

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Brand Strategy

Medi-Clinic private healthcare group

ID&B undertook a brand alignment project for one of the worlds leading private healthcare groups, Medi-Clinic. The process involved auditing, segmenting, defining, refining and standardizing the Medi-Clinic brand communication architecture as represented in nationwide communications across multiple media and platforms.

The result: on-strategy brand communications utilizing a time-efficient template-based design system. Refined, updated, standardized and expandable design style effective in communicating brand promise.

Brand audit & gap analysis
Segmentation of audience groups
Analysis of messaging needs per audience group
Segmentation of visual communications types
Information hierarchies
Analysis, evaluation & refinement of brand assets
Co-branding & endorsement system (53 hospitals)
Grid system & usage controls (multiple formats)
Design templates for national roll out across all advertising and brand communications
Photographic library art direction
Creative direction of implementation

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Brand Strategy

PetroSA

The Petroleum, Oil and Gas Corporation of South Africa Pty Limited, PetroSA owns, operates and manages South Africa´s commercial assets in the petroleum industry and pursues exploration opportunities in South Africa and the African continent.

PetroSA is a pioneer of cutting-edge gas-to-liquid technology, recognized throughout the world for producing the cleanest fuels through an environmentally friendly process.

ID&B is appointed as strategic brand consultant to the organization.

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Brand Strategy

South African Chamber of Commerce in America (USA)

A groundbreaking case study for USA - Africa partnerships.

As SACCA embarked on a journey to develop a new brand that would capture the spirit of its innovative programs and emphasize its transatlantic mission, it sought and procured leading talent out of Africa.

ID&B was invited to define, position and design the SACCA brand and, as a fellow of the African Entrepreneurship Platform, to launch the brand identity at their inaugural event at The Harvard Club, New York City.

Brand Profile ©
Brand identity
Visual language
Brand architecture
Stationery
Corporate communications
Launch event banners, invitations & collateral
Website
Sub-brand identity for the African Entrepreneurship Platform

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Brand Strategy

Hooch Fox

ID&B was invited to develop a brand proposal, design strategy and design solutions that would refresh and reposition this popular fruit alcololic beverage brand.

Visual strategy, refinement and design of brand assets enabled the upgraded visual brand and packaging concepts to communicate brand promise with clarity.

Audience profile and need states analysis
Brand asset analysis & evaluation
Brand Profile ©
Brand architecture
Brand identity development
Packaging concepts
Point of sale concepts

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Brand Strategy

Marsword

Marsword, a provider of capital to companies developing consumer-orientated technology-centered products, needed a brand that positioned it as a maverick and a leader in the technology sector.

Brand strategy
Concept development
Brand identity
Visual language
Photographic library creation
Advertising
Corporate communications
Stationery
Brand Manual

See Brand Identity andCommunications sections for visual identity.