JGH cms system

ID&B is an associate of The Ludic Group LLP
www.ludicgroup.com

    brand identity, creation of visual brand assets trademark design, logo design, brand iconography and visual language design, visual brand systems and grids, brand architecture, tagline and descriptor systems, print, electronic and 3d, corporate communications, brand collateral, literature, stationery design, website design, online brand presence, signage, wayfinding,ackermans brand identity, visual language, brand architecture, signage, retail design, retail graphics, point of sale design, retail design system,brand directorship, hip2b2 (the shuttleworth foundation) brand identity, visual language, advertising, fashion range, retail merchandising and point of sale, product range, marketing, literature and style guide book,virgin, virgin brand, virgin spa, interior design, interior concept, interior brand, visual language, wellness brand, spa brand, health brand, leisure brand,syspro brand identity, brand architecture, visual language, product branding, packaging, corporate, visual communications, software interface design, brand launch campaign. brand manual.,brand directorship, brand management, planning, and management of brand assets: structuring the visual brand across all media and platforms, brand asset management systems brand manuals and style guides, scaling of elements proportionally across all media, literature design grid systems, advertising and emotive visual communications principles, image library creation and management, design specification protocol, production detailing & sampling brand custodianship, guardianship of visual brand across all platforms, brand manual, style guide, logo placement & ratio systems, scaling of elements proportionally across media literature grid systems, advertising standards photographic library, usage controls, design specification, production detailing, sampling,technology brand, brand identity, brand architecture, retail brand, retail, interiors, adam, dutch brand, illustration, visual language, packaging design, ,capespan brand identity upgrade, visual language redesign, photographic library creation, corporate communications, promotional and brand communications. brand manual.,south african chamber of commerce in america brand identity, visual language, corporate communications, sub brand identity, african entrepreneurship platform (usa),brand identity, dutch brand, netherlands brand, technology brand, visual communications, corporate communications, style guide,brand identity, brand strategy, design strategy, visual language, packaging, packaging design, illustratitive brand, consumer goods brand, illustration, illustrator, foodstuff branding, natural branding, fmcg branding, product branding, brand architecture, corporate communications, visual communications,nedbank corporate, nedbank brand, banking communication collateral design,environmental brand, green brand, cape town design agency, cape town branding agency, ,snuza, winner of the sabs design excellence chairperson´s award, october 2009, new generation technology, baby monitor, baby brand, technology branding, sabs, south african bureau of standards, award winner, award winning design, design excellence, chairpersons award, design award, design xyz design, product design, product branding, industrial design ,murray rabe associates, earth brand identity, visual language, lazer-engraved, custom built packaging, organic brand, natural branding, natural and organic, sustainable branding, organic brand strategy, branding sustainably,marsword brand strategy, brand identity, visual language, corporate communications, advertising, photographic library creation. brand manual, technology brand, it brand, online brand, ,brand identity, corporate communications, afrikelp brand strategy, visual language, corporate communications.,ka-ching! brand, youth branding, cool brands, educational brand, character development, cartoonist, cartoon design, cartoon, illustration, illustrator, ,park de rosep, dutch brand identity, visual language, promotional, corporate communications.,v&a waterfront nobel square commemorative statues: tribute to sa nobel peace prize laureates brand identity, literature and environmental graphics.,
brand identity, creation of visual brand assets trademark design, logo design, brand iconography and visual language design, visual brand systems and grids, brand architecture, tagline and descriptor systems, print, electronic and 3d, corporate communications, brand collateral, literature, stationery design, website design, online brand presence, signage, wayfinding,

Brand Identity

Creation of visual brand assets
Trademark design
Brand iconography and visual language design
Visual brand systems and grids
Brand architecture
Tagline and descriptor systems

Print, electronic and 3D
Corporate communications
Brand collateral
Literature
Stationery
Websites & online brand presence
Signage & wayfinding

Brand Management
Brand Manuals & Style Guides
Literature design grid systems
Image library creation and management
Design specification protocol
Production guideline manuals

ackermans brand identity, visual language, brand architecture, signage, retail design, retail graphics, point of sale design, retail design system,

Brand Identity

Ackermans, Home Comforts & The Baby Company

Ackermans is a broad appeal department store offering a range of contemporary and fashionable outerwear and footwear for the whole family, including textiles, homeware, cellular and financial services. ID&B was commissioned to develop identities & visual branding systems for Ackermans, Home Comforts (homeware) and The Baby Company (baby care).

The identity needed to reflect new values and be accessible to a wider audience without losing intrinsic equity and familiar characteristics. The visual branding system involved the design of an expandable grid system for the point of sale, seasonal and promotional in-store campaigns for all three retail brands.

Concept development
Brand identity
Visual language
Brand architecture
Seasonal communications
Point of sale
Sales, promotions and campaigns
Retail interior branding & signage
In-store communications
Advertising

See Communications section for retail visual branding system.

brand directorship, hip2b2 (the shuttleworth foundation) brand identity, visual language, advertising, fashion range, retail merchandising and point of sale, product range, marketing, literature and style guide book,

Brand Identity & Brand Manual

Hip2b2, The Shuttleworth Foundation

The brainchild of internationally acclaimed South African entrepreneur Mark Shuttleworth, this youth-focused brand of The Shuttleworth Foundation aims to make science, technology, entrepreneurship & maths cool.

The aim, and the result, of the rebranding exercise was an energized, vibrant and accessible brand that raised the profile of Hip2b2, connecting brand to audience and creating an entirely new platform for South African youth.

Brand strategy
Brand identity
Visual language & illustrations
Linguistic style
Photographic library
Brand positioning statement, tagline & copywriting
Brand & product advertising campaigns
Packaging & product branding
Retail branding, point of sale, merchandising, signage
Design of textile prints, fashion concepts
Promotional banners, posters, gifting
Design templates for TV graphics, sponsorship, co-branding
Style Guide & Brand Manual for full roll out across all media

See Communications and Packaging sections for more.

virgin, virgin brand, virgin spa, interior design, interior concept, interior brand, visual language, wellness brand, spa brand, health brand, leisure brand,

Brand Identity

Virgin Spa

Express spa concept. Instant injection of wellness & relaxation for people on the go: step inside & leave the world behind. ID&B developed the Bubble concept that drove the interior style & brand identity design.

Concept development
Brand identity
Visual language
Retail & spa interior concepts & storyboards
Retail branding
Point of sale
Spa literature
Corporate communications
Apparel
Stationery

See Packaging section for promotional packaging concepts.

syspro brand identity, brand architecture, visual language, product branding, packaging, corporate, visual communications, software interface design, brand launch campaign. brand manual.,

Brand Identity

Syspro (International)

Syspro is the largest independent international vendor of enterprise business solutions and integrated business software application platforms.

The Syspro brand concept and identity is featured in international design publication showcasing leading identity design work, Logo Lounge (Rockport Publishers).

Brand concept
Brand identity
Brand architecture
Visual language
Product branding & packaging
Corporate communications
Brochures & annual report
Stationery
Software user interface design
Brand launch campaign
Brand Manual

See Communications section for Syspro launch concept & promotional elements.

brand directorship, brand management, planning, and management of brand assets: structuring the visual brand across all media and platforms, brand asset management systems brand manuals and style guides, scaling of elements proportionally across all media, literature design grid systems, advertising and emotive visual communications principles, image library creation and management, design specification protocol, production detailing & sampling brand custodianship, guardianship of visual brand across all platforms, brand manual, style guide, logo placement & ratio systems, scaling of elements proportionally across media literature grid systems, advertising standards photographic library, usage controls, design specification, production detailing, sampling,

Brand Identity & Brand Manual

Uhambo (Sasol/Engen)

Brand identity
Visual language
Imagery
Advertising & promotional
Internal and external brand communication templates
Literature
Corporate office interior branding
Wayfinding & signage
Vehicle livery & uniforms

technology brand, brand identity, brand architecture, retail brand, retail, interiors, adam, dutch brand, illustration, visual language, packaging design, ,

Brand Identity

Adam (Belgium)

Adam is a Belgium-based global software vendor of marketing platform technologies that provide the ability to manage, structure and deliver media between people, processes and systems.

Concept development
Brand architecture
Brand identity
Visual language
Illustrations
Packaging
Corporate communications
Stationery
Brand Manual

Brand Identity & Brand Manual

Qeo, electronic lifestyle product consumer-orientated brand.

Brand identity
Visual language
Visual communications
Advertising
Stationery
Brand Manual

Brand Identity

Oando (Nigeria)

As Nigeria’s leading oil retailer, Oando’s position as the foremost integrated energy company is associated with their successes in the petroleum products marketing business.

The identity captures the brand drivers of performance excellence, progressive, dynamic, proudly African with a global focus & mindset.

Full creative brand development from concept to rollout and completion of comprehensive Brand Manual.

Brand identity
Visual language
Advertising & promotional
Retail graphics systems & posters
Convenience store retail interior & exterior branding
Brand communications
Brochures, Annual Reports, calendars and literature
Corporate interior branding
Corporate wayfinding & signageMarketing material
Vehicle livery & uniforms

See Communications section for retail branding illustration style.

capespan brand identity upgrade, visual language redesign, photographic library creation, corporate communications, promotional and brand communications. brand manual.,

Brand Identity & Brand Manual

Capespan

Leading fresh produce handler Capespan concentrates on the marketing, shipping and storing of fresh produce. Their brand identity needed to clearly reflect their proposition of 'delivering freshness' while appealing to an astute global commercially-orientated audience.

Concept development
Brand identity refinement
Visual language
Photographic library
Interior branding 
Corporate communications
Signage
Stationery
Literature
Calendars
Promotional
Advertising
Brand Manual

See Communications section for Capespan visual language & photographic style.

south african chamber of commerce in america brand identity, visual language, corporate communications, sub brand identity, african entrepreneurship platform (usa),

Brand Identity

South African Chamber of Commerce in America (USA)

A groundbreaking case study for USA - Africa partnerships. As SACCA embarked on a journey to develop a new brand that would capture the spirit of its innovative programs and emphasize its transatlantic mission, it sought and procured leading talent out of Africa.

ID&B was invited to define, position and develop the SACCA brand and, as a fellow of the African Entrepreneurship Platform, to launch the brand identity at their inaugural event at The Harvard Club, New York City.

Brand strategy
Brand identity
Visual language
Brand architecture
Stationery
Corporate communications
Launch event banners, invitations & collateral
Website
Sub-brand identity for the African Entrepreneurship Platform

brand identity, dutch brand, netherlands brand, technology brand, visual communications, corporate communications, style guide,

Brand Identity

Mads (Netherlands)

Based in Amsterdam, the Netherlands and active in 30 countries, MADS mobile marketing platform services the world’s leading mobile network operators, content publishers and agencies. ID&B was commissioned by Dutch branding agency, CMK1 to create the MADS brand.

Brand identity
Visual language
Illustrations
Corporate communications
Stationery
Packaging

See Packaging section for Mads packaging design.

brand identity, brand strategy, design strategy, visual language, packaging, packaging design, illustratitive brand, consumer goods brand, illustration, illustrator, foodstuff branding, natural branding, fmcg branding, product branding, brand architecture, corporate communications, visual communications,

Brand Identity

Endearmints (Cadbury)

Endearmints, the all time favourite long lasting chewy mints, underwent a strategic repositioning and required visual alignment. ID&B was commissioned to develop conceptual design routes for main brand plus product categories and to develop illustrations per category.

Brand identity
Product category sub-brand identities
Visual language
Illustrations

See Packaging section for flavour categories applied to concept packs.

nedbank corporate, nedbank brand, banking communication collateral design,

Brand Identity

Nedbank

Nedbank is one of the largest banks in South Africa and is headquartered in Johannesburg.

Sub-brand identity
Communication collateral design

environmental brand, green brand, cape town design agency, cape town branding agency, ,

Brand Identity

LiftLogger (International)

Cleaner streets. Cleaner air. A cleaner future. LiftLogger is a monitoring device attached to waste bin-lift trucks that instantly logs and reports truck activity online in the form of reports, maps and graphs. LiftLogger required a brand that would define, launch and maintain its proposition internationally.

Brand strategy
Competitor analysis
Industry trends
Brand Profile ©
Brand identity
Visual language
Tagline
Positioning statement
Information graphics
Corporate communications
Stationery
Website
Product branding
Launch & promotional items

snuza, winner of the sabs design excellence chairperson´s award, october 2009, new generation technology, baby monitor, baby brand, technology branding, sabs, south african bureau of standards, award winner, award winning design, design excellence, chairpersons award, design award, design xyz design, product design, product branding, industrial design ,

Brand Identity

Snuza

Winner of the SABS Design Excellence Chairperson´s Award, October 2009. Snuza is a new generation baby monitor that allows mobile monitoring of movement and breathing.

ID&B developed the Snuza brand at product development stage, architected and created sub-brands and all marketing collateral as the brand grew.

Brand strategy
Brand identity
Visual language
Brand architecture
Sub-brand identities for product ranges
Product branding
Packaging
Photographic library
Corporate communications
Marketing collateral
Advertising
Stationery
Website
Promotional items
Brand usage guidelines

murray rabe associates, earth brand identity, visual language, lazer-engraved, custom built packaging, organic brand, natural branding, natural and organic, sustainable branding, organic brand strategy, branding sustainably,

Brand Identity

Earth

Earth is a product brand developed by Murray Rabe Associates, designers of gardens and outdoor environments. The Earth identity proudly presents its proposition: wild, abundant produce of the earth brought to you personally in a bespoke, handcrafted, earth-friendly limited edition format.

Brand strategy
Brand identity
Visual language
Stationery
Packaging
Apparel
Signage

See Packaging for earth-approved product branding and packaging.

marsword brand strategy, brand identity, visual language, corporate communications, advertising, photographic library creation. brand manual, technology brand, it brand, online brand, ,

Brand Identity & Brand Manual

Marsword

Marsword is a provider of capital to companies developing consumer-orientated technology-centered products. ID&B developed the brand strategy and based the identity on ´idea incubation.´

Brand strategy
Brand concept
Brand identity
Visual language
Photographic library creation
Advertising
Corporate communications
Stationery
Brand Manual

See Communications section for advertising concepts.

Brand Identity

Letra (International)

Manufacturers of custom-built storage & space management systems with a focus on creative industries.

Concept development
Brand identity
Visual language
Stationery

brand identity, corporate communications, afrikelp brand strategy, visual language, corporate communications.,

Brand Identity

Afrikelp

Specialists in natural growth stimulants for green plants, Afrikelp required a brand identity that communicated its process and product strengths to the agricultural sector.

Brand strategy
Brand Profile ©
Brand architecture
Pay off line
Brand identity
Visual language
Packaging
Stationery
Corporate communications

See Packaging section for Afrikelp packaging design.

ka-ching! brand, youth branding, cool brands, educational brand, character development, cartoonist, cartoon design, cartoon, illustration, illustrator, ,

Brand Identity

Ka-Ching! Business Parenting Course

An educational course that aims to bring out the budding entrepreneur in children.

Family values drive the success of this education model thus ID&B created a ´family' of characters bringing to life the content of the literature and training manuals.

Brand strategy
Brand identity and visual language
Character development and illustrations
LIterature, books and manuals
Laptop style bag

See Packaging section for laptop style bag.

park de rosep, dutch brand identity, visual language, promotional, corporate communications.,

Brand Identity

Park de Rosep (Netherlands)

The main feature of Dutch resort in Oisterwijk is its beautiful natural setting, forests, streams & wildlife. The identity captures the essence of nature & the natural environment while addressing a travel-savvy lifestyle astute audience.

Brand identity
Visual language
Promotional items
Corporate communications

v&a waterfront nobel square commemorative statues: tribute to sa nobel peace prize laureates brand identity, literature and environmental graphics.,

Brand Identity

Nobel Square Commemorative Statues, V&A Waterfront 

Statues erected at Nobel Square situated in Cape Town´s primary tourist desination, the V&A Waterfront, serve to commemorate South Africa´s Nobel Peace Prize Laureates Nelson Mandela, Desmond Tutu, Albert Luthuli and FW De Klerk.

Brand identity
Environmental graphics
Literature
Advertising