JGH cms system

ID&B is an associate of The Ludic Group LLP
www.ludicgroup.com

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Packaging and product branding

Building engaging sustainable consumer-brand bonds:
Informative and emotive messaging for retail impact.

Trademark design
Brand iconography design
3D pack form definition and design
Outer carton and protective packaging design
Information heirarchy strategy and design
Brand tiering and brand category architecture  
Brand extensions: core brand asset allocation ratio
Production specifications

packaging, product branding, adam (netherlands) design strategy, brand architecture to visually manage product categories, product branding and brand identity, visual language, corporate communications,

Packaging and product branding

Adam (Belgium)

Adam is a Belgium-based global software vendor of marketing platform technologies.

Concept development
Brand identity, visual language and illustrations
Stationery & corporate communications
Packaging
Brand Manual

Packaging and product branding

Mads (Netherlands)

Based in Amsterdam, the Netherlands and active in 30 countries, Mads mobile marketing platform services the world’s leading mobile network operators, content publishers and agencies. Illustrated on this page: software packaging concepts.

Brand identity
Brand architecture
Visual language
Illustrations
Corporate communications
Stationery
Packaging

telecommunications brand, packaging design, product branding, brand identity,

Packaging and product branding

Mads (Netherlands)

Based in Amsterdam, the Netherlands and active in 30 countries, Mads mobile marketing platform services the world’s leading mobile network operators, content publishers and agencies. Illustrated on this page: premium startup pack concepts.

Brand identity
Brand architecture
Visual language
Illustrations
Corporate communications
Stationery
Packaging

endearmints, cadbury, fmcg branding agency, fmcg design, packaging design studio, packaging design agency, packaging brand, packaging brand specialist, design studio cape town, designer cape town, cape town design studio, ,

Packaging and product branding

Endearmints (Cadbury)

The all time favourite long lasting chewy mints underwent a strategic repositioning and needed a new identity and visual language. ID&B was commissioned to develop conceptual design routes for main brand plus product categories as well as to develop illustrations per category.

Brand identity
Product category sub-brand identities
Visual language
Illustrations

Packaging and product branding

Virgin Spa

Express spa concept: an instant injection of wellness & relaxation for people on the go: step inside & leave the world behind. ID&B developed the Bubble concept that informed the interior & brand design.

Illustrated: retail bag concepts.

Concept development
Brand identity
Visual language
Retail & spa interior design concepts
Retail branding
Point of sale
Spa literature
Retail packaging
Corporate communications
Apparel
Stationery

hooch fox, liquor branding, fmcg branding agency, liquor brand strategy, fmcg brand design, fmcg specialists, ,

Packaging and product branding

Hooch Fox

ID&B was invited to develop a brand proposal, design strategy and design solutions that would refresh and reposition this popular fruit alcololic beverage brand.

Visual strategy, refinement and design of brand assets enabled the upgraded visual brand and packaging concepts to communicate brand promise with clarity.

Audience profile and need states analysis
Brand asset analysis & evaluation
Brand Profile ©
Brand architecture
Brand identity development
Packaging concepts
Point of sale concepts

organic manufacture, organic brand, organic brand specialists, organic natural brand consultancy, organic brand strategy, brand strategy consultancy,

Packaging and product branding

Earth

Earth is a consumer-orientated brand developed by Murray Rabe Associates, its identity proudly presents its proposition: wild, abundant produce of the earth brought to you personally in a bespoke, handcrafted, earth-approved limited edition format.

Brand strategy
Brand identity
Visual language
Stationery
Packaging
Apparel
Signage

technology brand, technology design, uk brand identity, product categories, packaging design. interface design, information design.) brand identity, visual and corporate communications, packaging design, concept development, brand concept, conceptual brand, conceptual agency, conceptual studio,

Packaging and product branding

Xactatec

RFID technology-driven realtime locating systems for personnel safety and security.

Brand strategy
Brand concept
Brand identity
Visual language
Product branding
Packaging
User interface design
Information design

afrikelp, agricultural brand, natural brand, kelp brand, brand strategy, brand identity, visual language, corporate communications., strategy for western cape brand, western cape kelp industry,

Packaging and product branding

Afrikelp

Specialists in natural growth stimulants for green plants, Afrikelp required a brand identity that communicated its process and product strengths to the agricultural sector.

Brand strategy
Brand Profile ©
Brand architecture
Pay off line
Brand identity
Visual language
Packaging
Stationery
Corporate communications

See Brand Identity section for identity and visual language.

educational packaging, packaging design, bag design, conference educational brand,

Packaging

Ka-Ching! Business Parenting Course

An educational course that aims to bring out the budding entrepreneur in children.

Family values drive the success of this education model thus ID&B created a ´family' of characters bringing to life the content of the literature and training manuals.

Brand strategy
Brand identity and visual language
Character development and illustrations
LIterature, books and manuals
Laptop style bag

brand architecture,

Packaging and product branding

Dulux

The world's leading brand of premium quality paint has one aim: to help people create beautiful places to live and work. Dulux required branding and packaging for their digital product, MousePainter Studio which enables users to bring colour scheming ideas to life without lifting a paintbrush.

MousePainter Studio identity and visual language
Packaging

hip2b2 brand strategy, brand identity, visual language, packaging, product design, retail, fashion range, promotional. brand manual.,

Packaging and product branding

Hip2b2, The Shuttleworth Foundation

The brainchild of internationally acclaimed South African entrepreneur Mark Shuttleworth, this youth-focused brand of The Shuttleworth Foundation aims to make science, technology, entrepreneurship & maths cool.

The aim, and the result, of the rebranding exercise was an energized, vibrant and accessible brand that raised the profile of Hip2b2, connecting brand to audience and creating an entirely new platform for South African youth.

Brand strategy
Brand identity
Visual language & illustrations
Linguistic style
Photographic library
Brand positioning statement, tagline & copywriting
Brand & product advertising campaigns
Packaging & product branding
Retail branding, point of sale, merchandising, signage
Design of textile prints, fashion concepts
Promotional banners, posters, gifting
Design templates for TV graphics, sponsorship, co-branding
Style Guide & Brand Manual for full roll out across all media

See Brand Identity and Communications sections for more.