Identity is the core approach of ID&B (Identity & Brand). We have focused on this aspect of strategic design for a broad range of new and established brands across the globe over the past 20 years. We have worked through some of the most intriguing and challenging identity development journeys and we have created unique tangible brand assets for businesses of all sizes: trademarks, logos and brand identity systems. We have gained valuable experience in the art and science of articulating a company's true essence and user-centric values through its visual identity. Working closely with our clients, we unpack the 'self' through well honed and methodologies and we express this through advanced graphic design skills in the creation of bespoke trademarks, the entire range of brand identity system elements as well as user guideline manuals.